Infantino Defends 2026 World Cup Ticket Prices: 'They Must Align with the Market'
FIFA President Gianni Infantino has defended the ticket pricing policy for the 2026 World Cup amid escalating controversy and criticism, particularly concerning the high costs.
Speaking at a press conference in Beverly Hills, Infantino explained that the prices reflect the nature of the American market, where ticket resales are permitted without a specific cap. The FIFA president stated, "If some people offer World Cup final tickets on the black market for two million dollars, that does not mean that this is their real price, nor does it necessarily mean that someone will buy them."
He added, "If someone buys a ticket for the final match for two million dollars, I will personally bring them a hot dog and a soft drink to ensure they have a great experience."
According to available data, ticket prices for the 2022 World Cup final were approximately $1,600, whereas prices for the 2026 final are reaching around $11,000, a significant increase that has sparked fan dissatisfaction.
Despite this, Infantino defended the prices, noting that FIFA is compelled to consider the market. He said, "We are operating in the biggest entertainment market in the world, and therefore prices must align with the market. Reselling tickets at higher prices is also possible if they are initially offered at low prices."
The FIFA president also affirmed that approximately 25% of group stage tickets are sold for less than $300. He highlighted that fan demand remains extremely high, with FIFA having received over 500 million ticket requests, compared to only 50 million requests for the previous two editions combined.
He concluded by indicating that all 104 matches of the tournament are expected to be played to sold-out crowds, reflecting the immense public interest despite the controversy surrounding ticket prices.
