CAF: Africa Cup of Nations in Morocco Records 61% Global Audience Growth, Most Widespread Edition to Date

T.E (Elbotola)

16 March 2026at13:19

The Confederation of African Football (CAF) announced significant growth in global viewership for the 2025 Africa Cup of Nations (AFCON), hosted by the Kingdom of Morocco, with an increase of 61%.

In a statement published on its official website, CAF said: "Preliminary figures from independent research bodies have shown a 61% growth in viewership for the Africa Cup of Nations Morocco 2025, making the tournament one of the fastest-growing sporting events globally."

CAF noted in its statement that this unprecedented growth is attributed to achieving record global coverage through leading media platforms in Europe and several other key markets, with the United Kingdom and France contributing the largest share of this growth.

The statement clarified: "CAF's commercial partnership with global sports marketing agency IMG resulted in a 50% increase in the number of broadcast partners in Europe and other key markets."

It added: "These new deals included countries for the first time, such as Japan, China, South Korea, Mexico, Greece, and Colombia, making the 'Morocco 2025' Africa Cup of Nations the most widespread edition of the tournament globally to date."

The statement concluded: "In South America, viewership in Brazil continued to rise, with over 24 million people watching the tournament, while Mexico recorded nearly 2 million viewers. These latest figures indicate that South America has become a region where CAF is successfully not only solidifying its popularity but also building new fan bases."

Q&A

What significant achievement did the Africa Cup of Nations in Morocco record?

The Africa Cup of Nations Morocco 2025 achieved a remarkable 61% growth in global viewership, establishing itself as one of the fastest-growing sporting events worldwide. This edition became the most widespread tournament to date.

How did CAF achieve this unprecedented global viewership growth?

CAF achieved this growth through record global coverage via leading media platforms and a commercial partnership with IMG. This collaboration increased broadcast partners by 50% in Europe and other key markets, including new countries.

What impact has the tournament had on CAF's reach in new regions?

The tournament has significantly expanded CAF's reach, particularly in South America, where it's solidifying popularity and building new fan bases. New broadcast deals also introduced the tournament to several Asian and North American countries for the first time.

Morocco

CAF Africa Cup of Nations