AS Roma Finalizes Major Sponsorship Deal with Eurobet.live Until 2029
AS Roma officially announced on March 13, 2026, a new major sponsorship agreement with "Eurobet.live." The platform will serve as the official shirt sponsor, with its logo set to appear on the players' jerseys starting from the club's upcoming match this Sunday. This move reflects the management's new commercial direction aimed at strengthening the club's financial resources in the coming years.
The partnership is set to continue until at least 2029, with the deal expected to inject a total of up to 50 million euros into the Friedkin family, owners of the Italian club. Under this agreement, the collaboration will provide Roma with an estimated annual income of approximately 16 million euros. There are aspirations to increase these financial returns in 2027, coinciding with the club's centenary celebrations, giving the partnership strategic dimensions that extend beyond purely commercial aspects.
Regarding the partnership's objectives, Ryan Friedkin, the club's Vice President, emphasized the significant aspirations for this collaboration, focusing on digital interaction with the broad fan base. Friedkin stated, "We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans across all our platforms. By integrating the platform's expertise in statistics with the passion of our supporters, we are confident in creating new ways to connect the audience with the club." These statements underscore the management's pursuit of comprehensive digital transformation.
The signing ceremony was attended by all members of the AS Roma team, coach Gian Piero Gasperini, along with officials Claudio Ranieri, Ricky Massara, and Marketing Director Ghandler. This announcement comes after the team's return from Bologna following a Europa League match and follows the club's announcement of "Wizz Air" as a sleeve sponsor three months prior. The new platform, Eurobet.live, is a leading source for match results and sports statistics across more than 30 different sports.
