Real Madrid Unveils New Visual Identity for Bernabéu, Shortens Name

Real Madrid has unveiled a new visual identity for its stadium, the Santiago Bernabéu, which includes a condensed logo for the venue, as part of its modernization efforts.

The new logo combines elements of the stadium's futuristic exterior design and shortens the name "Santiago Bernabéu" to simply "Bernabéu," aiming for a more concise and impactful identity.

These visual updates coincide with the stadium's hosting of various events, with the first being the kickoff of National Football League (NFL) games this Sunday. This event marks the league's inaugural game in Spain.

The anticipated match between the Washington Commanders and the Miami Dolphins served as the launch point for this new design, as clearly demonstrated in a promotional video released by the club for the event.