Bernabéu Tour Generates €52 Million for Real Madrid; Club Projects Record Revenues Exceeding €1 Billion

Spanish club Real Madrid has projected record revenues of €1.248 billion for the 2025-2026 season, a figure that stands as the highest for any sports entity globally. This estimate highlights the club's continued financial growth, surpassing last season's revenues of €1.185 billion, which concluded with a net profit of €24 million. For the 2023-2024 season, revenues were recorded at €1.073 billion.

This anticipated increase is primarily attributed to the utilization of the revamped Santiago Bernabéu stadium, including new initiatives such as the "Sky Bar" and "Bernabéu Market." The stadium is also set to host major events, including an NFL game scheduled for November 16, in addition to a special Christmas theme park.

The "Bernabéu Tour" has also been a significant contributor, generating revenues of €52.6 million last season. This marks a record for any facility in the Spanish capital, outperforming the Prado Museum, which recorded €27 million in revenues in 2023.

Regarding revenues from sports competitions, a portion of the profits earned from the Club World Cup will be included in the current fiscal year, given that Real Madrid concluded the competition last July.

The 2024-2025 season saw additional revenues thanks to the team reaching the Copa del Rey final. Despite their elimination in the Champions League quarter-finals by Arsenal, which reduced revenues compared to the previous season when they won the Champions League title, an additional match against Manchester City in the Champions League helped mitigate the impact of the early exit.

The club's marketing budget has also increased from €506 million in the last fiscal year to €539 million in the current period.