Cornellà Surpasses Espanyol in Social Media Following After Messi's Acquisition

Spanish club Unión Deportiva Cornellà announced last Thursday that Argentine star Lionel Messi had acquired ownership of the Catalan club. This move has garnered widespread global media attention since its official confirmation.

This change in club ownership has led to a significant surge in its digital popularity, with social media platforms experiencing an influx of new followers interested in the team's future under the new management.

The club's official Instagram accounts saw a boom, reaching 570,000 followers by Sunday, enabling Cornellà to surpass Espanyol in follower count.

With this rapid growth, the club now ranks third in Catalonia for digital engagement, behind only Barcelona and Girona, reflecting the immediate impact of Messi's name on the club's brand.

Team coach Ignasi Senabre expressed his delight at the transformation, stating, "Messi's acquisition of the club was surprising, but it brought me immense joy. We should be proud that the best player in history is associated with Cornellà."

Similarly, club member Joel Bentinho expressed his astonishment, saying, "When I saw the news, I initially thought it was a product of artificial intelligence because it was so hard to believe." This momentum coincided with fans at the stadium eagerly requesting club jerseys bearing Messi's name and the number 10 for 40 euros. Meanwhile, player Gonzalo Pereira scored the team's first goal under Messi's ownership.

The team played a match against Gramenet on Sunday, which ended in a draw after the players successfully came back from an early goal conceded to the visitors. This acquisition marks the beginning of a new phase for the Catalan club, which aims to strengthen its sporting and public standing in the region, leveraging the high marketing value of its new owner who continues to expand his investments in the world of football.