Faten Bennani Mezian: "Football Doesn't Start in Academies, But Where Children Play"

El Botola: From a footballing perspective, why did inDrive choose to focus on children playing outside formal structures rather than academies or elite pathways?

Faten Bennani Meziane stated, "Because for most players, football truly begins there. Academies have a role, but it comes later and applies to only a small percentage. The real foundation of Moroccan football is built in neighborhoods, on makeshift pitches, with children playing daily out of their love for the game. If we want to understand football, we must start there."

El Botola: Why was this the right time to launch a project like inDrive?

"Football is at the forefront of the scene today. There's a significant focus on results, major tournaments, and professional success. We felt the need to balance this narrative. When the discussion is limited to outcomes, the grassroots are forgotten. Our project reminds us that the game exists before recognition and public appearance."

El Botola: When you observe children playing in neighborhoods and open spaces today, what strikes you as a football observer?

"What's striking is the sheer volume of creativity and intuition. These children learn football by playing, not by following instructions. They adapt to different surfaces, spaces, and player numbers. This shapes their way of thinking on the pitch. It's a type of footballing intelligence that often fades when everything becomes organized."

El Botola: The inDrive project supports children who play regularly. Why is this stage crucial in a player's relationship with football?

"Because habits are formed there, as is confidence. At this age, football can be a source of joy or pressure. Support at this stage doesn't need to be complicated—sometimes, providing equipment and recognition is enough for a child to feel that what they are doing is important."

El Botola: You selected four young players to represent the project. From a footballing perspective, what was most important in this choice?

"We weren't looking for talent classifications. We looked at how they play and the place football holds in their lives. Their commitment, enthusiasm, and the way they talk about the game. They represent thousands of children who play without thinking about where it might lead them."

El Botola: Many Moroccan players grow up playing without proper equipment. How does this affect their playing style?

"This forces them to adapt. They learn control, balance, and awareness under difficult conditions. While equipment is important, its absence also builds resilience and creativity. The key is not to romanticize the hardship, but to acknowledge that these circumstances shape players in specific ways."

El Botola: The inDrive project doesn't talk about creating future professionals. Why was it important to avoid this narrative?

"Because not every football journey has to end with a professional contract. Football has value even if it doesn't lead to a career. It teaches discipline, teamwork, and confidence. Removing the pressure of 'success' allows children to maintain their connection to the joy of playing."

El Botola: The film shot with the players shows very simple moments. Why was this choice important?

"Because this is the true form of football at that age: waiting for the ball, missing a chance, laughing, and starting over. These moments are more authentic than highlight reels. Everyone who has played football sees themselves in them."

El Botola: Burger King has joined the project. From a footballing perspective, what role can brands play at this level of the game?

"They can help by providing visibility and resources, provided they respect the game. The role is to support, not to control. In this project, football remains paramount."

El Botola: Finally, in footballing terms, what makes the inDrive project successful?

"That these children continue to play with confidence and pride. That they feel recognized, even if briefly. Success here is not measured by titles or professional careers, but by the relationship they build with the game."