Atletico Madrid Partners with Cabify to Enhance Fan Mobility Services
Atletico Madrid has announced a formal partnership agreement with Spanish company Cabify, designating it as the club's official mobility partner. The collaboration will encompass both the men's and women's first teams and will also extend to include Cabify's presence in the club's upcoming Sports City project.
The collaboration aims to bolster sustainability commitments and improve fan access to the stadium. In an official statement on its website, Atletico Madrid clarified: "Thanks to this alliance, our fans will be able to enjoy discounts on mobility, promotions, raffles, and special activities that will be developed during our matches at the Cívitas Metropolitano stadium." This initiative seeks to make fan journeys more comfortable and convenient.
Oscar Mayo, the club's General Manager of Revenue and Operations, commented on the mutual aspirations driving this alliance. He noted that the partnership reinforces the presence of the Spanish company, which originated and expanded in Madrid. Concurrently, the Sports City project continues its efforts to revitalize the city's northeastern area through initiatives that integrate sports and entertainment, offering innovative mobility solutions for attendees.
